"Angela started working with me at the crucial start-up of my new business idea. I was full of optimism, enthusiasm and energy, but I also needed encouragement and focus for dealing with the practical realities that make the difference between making it and not.

Angela helped me in very practical ways:

• to clarify my business idea and turn it into the language of the customer
• to plan potential job opportunities, especially with new customers
• to rehearse how to get the most out of customer meetings
• to sharpen up my approach through her use of critical questioning

Most of all Angela helped me to review my progress, and gave me the encouragement to believe that I have a product of value.

Professional coaching is very important for the sole trader as a way of setting benchmarks, for measuring success and tracking change and development. I found that Angela's professionally challenging but sensitive approach proved a winning combination for me."

- Deputy CEO